Personal Branding.
The art of being yourself.
The digital information age is a furious distributor to relentless content consumers. Aesthetically pleasing visuals riddle social feeds. Ambitious to attract the following we watch what is working for others and we replicate what appears to be the key to success. In a world of filters, clipped videos of “reality,” and trendy rhetoric the world is beginning to sense that it wants more from its professionals and influencers. That “more” has been given words like “authenticity,” “vulnerability,” and “honest,” juxtaposed with the notion that you’re not supposed to bear it all because, after all, you have a business to run and clients to not scare away. As you shape your personal brand, start first with the very simple truism, “there is only one of exactly you.” There is only one you with the combination of your skills, your family background, your hobbies your life stories, your hardships, and your wins. Now all you have to do is harness that uniqueness to never again force content (and ultimately, build your untouchable brand). Here’s the framework that I live by, which allows me to see my goals with clarity and grants me permission to do other projects because each goal supports the other.
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There was a time when I held back sides of myself because I didn’t want to seem to edgy in a traditional environment of finance. There was a time when I operated as though I was a career-woman and not also a mom who loved music, bodybuilding, and running a cooking blog. I needed to show up as a 401k and ESOP expert whose only lot in life was to nerd out on ERISA.
As you shape your personal brand, keep in mind the very simple truism, “there is only one of exactly you.” There is only one you with your skills, your family background, your life stories, your hardships, and your wins. Now all you have to do is harness that uniqueness to never again force content (and ultimately, build your untouchable brand).
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Make a list of all the things that you love. Reorganize until you have 3 main categories of utmost interest, then list the remaining items as subs under one of the 3 categories. You have many facets of interest that make your mind think and see the way you do.
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Now that you have your top 3 categories, they may seem unrelated. Dig deep to your core and dive for your values, your heart’s mission, your soul’s beckoning. In there you will realize “Ah…I do ___ for a living because ___ and so naturally I am interested in ___ and so of course I also focus on _____.
What does the world really crave from its professionals?
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What does the world really crave from its professionals? 〰️
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